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surveymonkey
ART DIRECTOR & GROWTH DESIGN LEAD
// SENIOR BRAND DESIGNER // INTERNATIONAL DESIGNER
OVERVIEW
MY ROLE
HIGHLIGHTS
Make plans and pricing content a driver of conversion for all target markets. A new CMS block that introduces pricing education and promotes confident purchasing decisions.
Art Director & Design Lead
Overall conversion rate
Traffic increase to pricing page
+3.5%
+2.7%
OVERVIEW
MY ROLE
HIGHLIGHTS
Create a new block that can aid navigation to relevant content for top target markets. Providing discoverability for engaging user journeys and conversion opportunities.
Design Lead
Average traffic increase to top performing content and resources.
New users first interaction with SurveyMonkey became a positive experience with a question and how they can help uncover solutions.
+20%
